Our Story
Hello, I’m William and I run Alton of Sweden.
Eight years ago I was looking for a bracelet. I know what I like and have no problem going to great lengths to find it. But finding a respectable bracelet at a reasonable price wasn’t just hard – it was impossible.
The majority of bracelets were either in the cheap low quality segment, or the extremely expensive luxury segment. The gap in the market was clear.
By combining a Scandinavian minimalistic design with top of the line materials, I started Alton of Sweden with the goal to provide bracelets with premium quality, simple design and fair pricing.
Ever since the start I’ve been obsessed with improving the bracelets to become the best on the market. That’s why in 2024, I packed my bags and moved to Italy, to establish our production with some of the best workshops in the world. Today our bracelets are made by the same artisans that work for some of the world’s most famous luxury brands. The difference? We keep the pricing fair.
I hope you enjoy our bracelets,
William & the Alton of Sweden family