Our Story
Hello, I’m William and I run Alton of Sweden.
Back in 2017 I was looking for a bracelet. I know what I like and have no problem going to great lengths to find it. But finding a respectable bracelet at a reasonable price wasn’t just hard – it was impossible.
The majority of bracelets were either in the cheap low quality segment, or the extremely expensive luxury segment.
My answer became Alton of Sweden. A bracelet-only brand, built around clean Scandinavian design, honest materials and craftsmanship. Just well-made bracelets that you can be proud to wear.
Ever since the start I’ve been obsessed with improving the bracelets. That’s why after a few years in business, I packed my bags and moved to Italy, to establish our production with some of the best workshops in the world. Today our bracelets are made by the same artisans that work for some of the world’s most famous luxury brands. The difference? We keep the pricing fair.
I hope you enjoy our bracelets,
William & the Alton of Sweden family